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How to Get the Most Out of Your Printer

How Can I Get More for Less?

signs, printing, aj printing & graphic, wine country signs, marketing, advertising, optimize sales

Whether you're a marketing guru or just starting out, printing is a large part of your marketing efforts and budget, and there may be things that you're missing that could optimize your sales. Making the right choices on your project can make all the difference to your audience, and if you're new to printing processes it can seem like a daunting task choosing paper, finishes, and color - but we can help you through the entire process from start to finish. There are also many resources on both of our websites to help answer any questions, including our Resources page at AJ Printing & Graphics and our FAQ page at Wine Country Signs.


Submitting Files and Artwork

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Knowing how to submit files of the correct type will keep things moving and can also cut down on expenses. We prefer working with Vector Files because we get the best quality from them. We can work with files of type JPEG, PSD, TIFF, GIF, and more, but digitizing them will cost a bit extra. Sending us a vector version of your artwork is a great way to save money and speed things up. Look at our FAQs page at Wine Country Signs for more information on submitting artwork, the difference between vector and bitmap images, and more. If you're not sure what something is, feel free to contact us and ask. Our glossary of printing terms is a great tool as well for customers who aren't as familiar with printing jargon.


Picking Your Paper

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If you have a printing project requiring paper, such as a brochure, flier, newsletter, etc., having an idea of the type of paper and finish you want can make things run a lot more smoothly. Here is a guide to picking the perfect paper for your project. If you need a magazine or catalog, a gloss-finished coated book would be a great option. If you need to pass out fliers for your next event, you may want a smooth-finished bond paper. Take a look and see what options are available for you. We'll work with you to fill in the rest of the details!


Overprinting to Save Colors

htb menu, menu, printing, aj printing & graphics, wine country signs, colors, finish, creative designAnother great trick for saving money is with a process called overprinting. This process allows you to overlay two colors of ink to create a third color. This will make your colors stand out and will often allow you to print three colors for the same cost as two-color printing. Check out our information on overprinting to see if it is right for your project. It's time to get a bit creative with cutting down costs!


A little bit of preparation goes a long way, and the more you know, the less you have to worry about. We have so many print tips that we would love to share! Come on over to our Ideas Collection and find even more ways to save money on your printing projects without compromising high-quality. We want you to love your signs, and we also want you to love our prices, so contact us with any questions you may have about your project or our services. And don't forget to take a look at our websites from time to time – we often have great deals and special offers!