This week marks the end of our project with the Council on Aging Meals on Wheels new vehicle graphics and we have to say we love how they turned out! We just finished the last vehicle on Wednesday, and after a new logo and a new colorful look the three vehicle wraps we donated are now on the loose around Sonoma County delivering meals to seniors throughout the week. Adorned with a vibrant new graphic of vegetables and a woman and her granddaughter the vans now convey a message that anyone would notice. We briefly discussed this project in a previous blog but want to give credit to how much this project can do for their organization and help to market their cause and assist in fundraising efforts.
This project started with a conversation among Greg and Dan Johnston, brothers and owners of AJ Printing and Graphics and Wine Country Signs in Santa Rosa as they were on their way to work one morning and drove by one of the old Meals on Wheels vans. Since their print shop expanded last year they have really been looking to contribute to the community in some way with their new capabilities.
“Since merging with Wine Country Signs last year we really developed our sign making abilities and vehicle graphics significantly, now our team can pretty much do anything, and since vehicle graphics have the highest return in a marketing standpoint we knew they were missing out on a lot of opportunities that could bring their program to the next level,” said Greg.
After which, we reached out to the marketing team at the Council on Aging. They agreed that in order to ensure their marketing efforts in order fund their Meals on Wheels program which is 100 percent donation based they need to increase their audience.
“We are so grateful to have partners like (AJ Printing and Graphics) to help us…it is very exciting,” said Marianne McBride, President and CEO of the Council on Aging.
This was an exciting project because it meant we could also co-brand with the Council on Aging, really showcasing our commitment to our community and the vast services we offer. In addition to our large non-profit donations, we also offer non-profit discounts, volunteer around the community and offer our time in Sonoma County Rotary Clubs. We are also part of the Go Local organization and pride ourselves in keeping all our efforts local and business as local as we can. That really coincided with this idea to donate the vehicle wraps and to support local programs.
Once we got the approval, our team really got into this project with our designers ultimately coming up with the design and coordinating the drop-off times and eventually the installation, which took a total of 3 days for all three vehicles.
“When sending off the last vehicle our hopes were that they receive the much needed attention and projected marketing results from this project since we know that this kind of advertising sees the highest returns. We also anticipate that with this new relationship with a great organization we can continue to support them into the future,” said Greg.
If you have a project or an idea with a philanthropic project please contact our Marketing Coordinator, Michaela James at (707) 525-8600 x 106 or at firstname.lastname@example.org.