For those of you who do not know Greg Johnston, one of our owners, he loves to bike ride and when the weather is nice even prances around in his spandex, just joking. But the act of mountain biking, motorcycle riding, road cycling, whichever you prefer, got us thinking about how your business strategy should model the basic fundamentals in this activity.
The most successful mountain bikers stick to these simple words of wisdom - “look where you want to go.” For some strange reason, your brain sees you looking at something and interprets that as, “ I want.” So, your brain does its’ best to give you what you're paying all that attention to. If you’re cruising down the road staring at a tree chanting, “please don’t hit that” under your breath, chances are, you’re going to look yourself straight into that tree. To avoid the tree, you simply have to look at the road you want to travel.
These same words of wisdom can have many applications in life, especially when it comes to your business strategy. How many times have you heard of businesses failing for one reason or another? Is it possible that the owners’ focus was not on the success of the business, but rather on the fear of failure? Did those owners “look” their businesses off of a cliff because they were so afraid of failing? Probably.
Like those successful mountain bikers, the most successful business owners focus on success and not on failure. They have a clear view of the path they want their business to take. They have a clear view of the customers they want to serve. They have a clear view of what their business is about. How do they get that focus? It’s really a three-step process.
Re-train Your Mind
As human beings, we have a natural fear of the unknown. If you’ve never done this particular business, you have very little idea of the exact plan that will make your business profitable. This is scary, no doubt. But, if you can train your mind to be ok with that unknown, you can focus your energies on the success of your business, rather than sitting in the fear of the unknown. How do you do that? Well, a good way to start is to understand when that fear starts talking to you; when the only thing going on in your head is worry. Understanding that that is fear and saying to yourself, “I don’t know what’s going to happen and I’m ok with that,” can turn off the worry and allow you to focus on success.
Create Your Path
Before you start your business, and periodically after that (think one-year plans), sit down for a few hours and write about your business. What is your product or service about? Who does your product or service appeal to? Where do these people hang out? How can you reach them? Having a clear understanding of these things will help you focus your marketing energies moving forward.
Travel Your Path
Now that you’re looking towards the path of success, you can move forward. You have the time and energy to focus on the discrete marketing strategies that will make your business a success. Whether it’s shooting YouTube videos about what you do, or traveling to meet with the people that you want to serve, you have the right mindset to go about making your business a success.
AJ Printing & Graphics and Wine Country Signs is a commercial printer in Santa Rosa, California specializing in digital and offset printing. We put our relationships with our clients over everything in order to ensure their success. With over 30 years’ experience in the industry, leave the printing to us and focus on other things. We are a green business, recycling all of our paper and buying from trusted businesses that commit to the sustainability of our planet. We are your partner in print, design and marketing located at 1315 North Dutton Ave, Santa Rosa, CA (707) 525-8600!