Commercial car wraps, van graphics and truck wraps are the most cost efficient advertising you can get as a business. Their cost verses their benefit is scaled heavily toward the latter, and if you decide to enter the world of effective advertising it is sometimes hard to decide on which vehicle graphic or wrap design will be right for your business.
Wraps tend to last years and are seen when driving on the freeway, parked in a shopping center or in your own driveway, 24 hours a day 7 days a week. But what about most owners put on their vehicles is limited to their logo and their phone number. While this is great for brand visibility, it still leaves the “potential” customer wondering why they should call or take a second look (besides to gaze at your beautifully constructed logo). We recommend putting a “call-to-action” or CTA on your vehicle wrap. While you don’t have to bend over backwards to give onlookers a great deal, try and engage them with a special promotion or testimonial. And ask them to mention they saw one of your vehicles (great for ROI tracking). Make sure to keep your text simple, bold and vibrant with as little text as possible. Your potential clients will have to be captured within seconds so long sentences usually defeat the purpose.
Promotions could be an introductory rate or a new client special, maybe a loyalty program or a social media campaign. Testimonials are great with photos but if you are limited on space, try to include a prominent and respected client, so their brand can be noticed and recognized along with yours.
If you only have the real estate for something small that cannot successfully include a promotion, try and include your social media accounts, for example, “Like us on Facebook for discounts!” Then offer your followers specials and promotions on that platform.
Thinking creatively has always won in marketing, so if you have an idea chances are there is something we know about its past success with one of our other clients.
AJ Printing & Graphics and Wine Country Signs is a commercial printer and sign maker in Santa Rosa specializing in vehicle graphics, wraps and decals. You can check out their portfolio here. Right now we are offering discounts on all our high-quality and durable car, truck and van wraps, check them out here.